Top 4 reasons to love us

Zero Compromise Baby Care

Listen, learn, innovate, improve! The baby’s delicate skin should always touch gentle fabrics & gentler products which are made with love & sustainable practices. Zero compromise baby care is our way of life + a commitment to make parenting & planet loving, easy & rewarding!

Innovative Design

 Necessity is the mother of Invention. Experience, Research & Intuition brought out SuperDryFeel(TM) Technology, adjustable sizing, 100% GOTS Organic cotton & more.

Made by Parents

We’re a squad of like minded parents passionate about baby care, conscious parenting & planet loving. And we invite more of you to our family!

India’s no. 1

We’re a trusted baby care brand of 1sts, with over 2 lakh users in India, won the KSP award for three consecutive years, & an Amazon bestseller. But hey, it’s just the beginning of the journey to #MakeClothMainstream

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