Our Story


Spread smiles, Babies’. Mothers’. Earth’s

We at Superbottoms have designed cloth diapers after a lot of experimentation with various designs and cloths. Each fabric chosen and each feature incorporated has a lot of thought behind, which we believe can go a long way in making you and your baby’s experience with cloth diapering a pleasure. We are India’s no.1 brand of reusable cloth diaper as per Amazon’s bestseller list. This is because we, at Superbottoms, are a team of mothers genuinely passionate about the idea of cloth diapering and wish to #MakeClothMainstream in India

Why Superbottoms?

Superbottoms Advanced Cloth diapers are not just great for baby’s skin but are also extremely ecofriendly and economical on pocket.

They also look completely adorable on baby bums and are completely washable and reusable.

What is different about Superbottoms?

India’s First and Only CPSIA tested & certified Cloth diaper brand in India

The Consumer Product Safety Improvement Act of 2008 (CPSIA) was passed by U.S to better regulate the safety of products made for children under the age of 12 years. It intends to make the products safer by proving that it does not contain harmful levels of lead, phthalates and other ingredients. Being India’s First and Only CPSIA tested and certified cloth diaper, we feel assured of winning your trust and positive recommendation

Trimmest fit among all – makes us the most loved brand of India*

Superbottoms Cloth Diapers have ~30% trimmer crotch which ensures a perfect and comfortable fit thus enhancing the performance and eventually your experience
*We are the bestselling cloth diaper brand on Amazon India

24 hrs Dedicated helpline support managed by All-Moms team

We understand that no query is too small or unimportant when it is about your precious little one Superbottoms is the only Indian brand having a 24 hrs dedicated helpline support (Call/whatsapp) which is managed by All-Moms team
How assuring it is when you know the person answering your queries understands exactly what you say

Known for ingenious and copyrighted prints

Baby talk, Very filmy, Horn Ok Please, Gully cricket, Great Indian Family, Colors of India, Superkids, Utsav, Mischief Managed, Periwinkle. You name it and there is a story behind every print we have, indeed an interesting one.
Some take you back to your childhood memories, some feed the movie and sports buff in you, but every print will bring a smile on your face. You bet!
Every print is Quirky with a Desi tadka, making it a Designer Functional Apparel.

‘Superbottoms Family’ – Facebook support group

A closed and rapidly growing group of 2,500+ engaged members, Superbottoms Family is a Go-To place for all queries related to Cloth diapering, Child rearing any parent might have

A company run by mothers

Superbottoms is owned and run by a team of mothers. All the employees at Superbottoms are mothers who wished to get back to their profession post having a baby, however, wanted a balance between their work and managing a child.
Superbottoms is committed to generate employment for new mothers who wish to get back to their professional life.
As a mom-run company, the brand has its heart in the right place with the products designed and worked upon by real mothers themselves.
The products are tried by them on their own babies before being sold and that says a lot, does it not?
The idea is simple – if it does not work for our baby, it does not work for yours.

Making Headlines

NDTV Swachh India
Worried about the impact of her own actions on the environment, this ‘Supermom decided to make eco-friendly diaper alternatives
NDTV Video
Meet the Supermom who made skin friendly and earth friendly diapering solutions for Indian babies
The Hindu:
Mum knows best, and just look at it led to for this mum, and so many more!
Indian Express:
Reducing the use of plastic products around your child
Times of India:
Pallavi Uttagi’s relationship with diapers led to a successful entrepreneurial journey.
The Better India
Leaving a clean, safe and green world for generations to come
The Logical Indian
This Eco-friendly diaper brand has been providing parents with a sustainable diapering option in the goodness of cloth
Your Story:
An Indian mompreneur is taking on the likes of Pampers and Huggies with Superbottoms, her range of reusable cloth diapers
The Statesman
When cloth diapers break records!
The Financial Express:
Journey of green start-ups creating eco-friendly diapers and sanitary pads
Deccan Herald:
Biodegradable cloth diapers providing a safe alternative for those opting for natural and eco friendly parenting methods
Earth friendly alternatives for everyday
Economic Times:
A mother's love inspires a whole new eco-friendly category of diapers
WhatsApp Story:
Superbottoms, India's first WhatsApp cloth diapering helpline connecting with customers in 7 languages
CNBC Feature:
The story of Superbottoms

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